Hey there, fellow business enthusiasts! I’m Emma, the brains (and heart) behind this digital haven of marketing wisdom. But before we dive into the nitty-gritty of content and copywriting, let me share a bit about the rollercoaster ride that led me here.
Balancing Passion with Well-being
Six years ago, I found myself navigating the labyrinth of my own mental health. That challenging period became the catalyst for a bold decision – to launch my freelance marketing business. With a background in marketing for various industries, including education, training, and recruitment, focusing on content and copywriting felt like stepping into a realm where words held the power to heal.
Managing my work around my mental health and family became a priority. It’s been a wild ride, but my love for working with clients and doing what I’m passionate about keeps me on this exhilarating journey.
Empowering Small Business Owners
So, why the blog? Marketing can quickly become a fast track to being a busy fool. Whether it’s getting caught up on the seemingly endless wheel of content creation or not knowing whether you need a blog, a website, an email list or all of them, it can be overwhelming. And recognising that not every business owner can afford to outsource, I wanted to create a resource bank.
This blog is where business owners can find solace, guidance, and maybe a chuckle or two while navigating the intricate marketing world.
Introvert Turned Mompreneur
Marketing is a world of extroverts, so meet this proud introvert! I thrive on solo moments to recharge, but life threw in a delightful twist – I’m now a mum to a spirited 3-year-old girl and a 12-year-old Jack Russell. Alone time? A distant memory.
And here’s the magic: while my personality takes backstage when working with clients, my superpower lies in making their personality and tone shine through my words.
Professionalism Meets Chuckles
But I’m not all about the business. I have to get the balance right with having a giggle – the working day is too long and stressful enough not to laugh. So it’s all about the right fit. If we can’t share a giggle throughout the day, we’re probably not a match made in marketing heaven.
More Than Words
So, what sets my content and copywriting services apart? It’s not just about words; it’s about the entire marketing orchestra. From strategy to tactics and everything in between, I offer a one-stop-shop of marketing support.
But what truly makes the difference? When I work with a client, their business becomes my business. I align with those who share my values, treating their ventures with the same purpose and passion as my own.
Turning Email Woes into Wins
One of my favourite clients ever was Hasan, a business coach desperately trying to up his sales with email marketing, but it just wasn’t happening. Low open rates, high unsubscribe rates and most importantly, no sales. So, we dived deep into his story and the content he was sharing. It was packed with value, but nothing helped people get to know him or what set him apart from other business coaches.
Well, we soon changed that; we sprinkled some personal anecdotes, shared client success stories, and boom – open rates skyrocketed to over 50% in just 6 weeks, and leads turned into sales. I still get goosebumps when I think about it now.
Measuring Success and Future Dreams: A Journey Unfolding
However, success for me is not just metrics; it’s about transforming businesses. And as for the future, I’m on a mission to keep doing what I love. This blog is just the next chapter – a hub of free resources and hopefully a platform for short online courses.
So, whether you’re here for a dose of marketing wisdom, a laugh, or to explore how we can elevate your brand – welcome to the journey!
You can also download my FREE guide to make SEO Easy. A handy desktop guide packed with quick and easy tips to get your business found online.
Furthermore, if you’re stuck with where to start with your social media or blogs, I send a FREE email every Sunday with 7 content ideas for the week ahead to help you get those creative juices flowing. You can sign up here.